DAGMARA
How Dagmara Built Self-Operated Sales on TikTok With JoinSEA
About Dagmara
Dagmara is a power tools brand in Malaysia, offering a wide range of products such as electric drills and DIY equipment. The brand has gained strong traction on e-commerce platforms, especially TikTok, where affiliates contributed heavily to monthly sales. Before partnering with JoinSEA, more than 95% of Dagmara’s revenue came from affiliates, while its official account had almost no self-operated sales.
Category: Power Tools & DIY Equipment
Company Size: Regional SME
Location: Malaysia
Goal: Develop self-operated sales channels on TikTok, balancing affiliate-driven revenue with sustainable brand-owned growth
Solutions Used:
- Digital Live Streaming | Professional livestream production and account operations
- Content Creation | Consistent short-form content creation to showcase products and educate customers
Dagmara × JoinSEA: A Partnership That Began in 2024
Dagmara partnered with JoinSEA in 2024 with a clear challenge: to establish sustainable sales through its official TikTok account while affiliates continued to dominate performance.
JoinSEA stepped in to manage livestream operations and create engaging video content. Within the first month, Dagmara’s official account generated RM20,000 in self-operated sales — its first breakthrough beyond affiliates.
Day 1: Breaking New Ground
From the start, the focus was on building credibility and visibility for Dagmara’s official account. Our team prepared livestream scripts, set up studio-quality production, and ensured consistent video uploads to highlight the functions and durability of Dagmara’s power tools.
The first self-operated sales came quickly, proving that the official account could compete alongside affiliates and stand as a channel in its own right.
Beyond Day 30: Sustainable Growth
Over the past year, this collaboration has matured into a reliable growth engine. Dagmara’s official account now averages around RM50,000 per month in self-operated sales through livestreams and video content.
Although the numbers are still smaller compared to affiliate-driven sales, they represent an important and sustainable revenue stream that strengthens brand control, visibility, and long-term customer trust.
A Shared Journey Toward Success
The Dagmara × JoinSEA partnership demonstrates how brands in the power tools category can move beyond affiliate reliance by developing their own sales channels. With livestream operations and content creation managed by JoinSEA, Dagmara has proven that it can scale self-operated sales and build a stronger direct connection with consumers.
Together, Dagmara and JoinSEA continue to grow in the fast-paced world of TikTok commerce, laying the foundation for long-term success.