HOUZE
How HOUZE Partnered with JoinSEA Fulfillment to Scale Operations and Deepen Consumer Engagement
About HOUZE
HOUZE is a leading Singapore-based home living brand dedicated to creating stylish, functional, and affordable household essentials for modern living. Established with the vision to redefine how people organize, decorate, and experience their homes, HOUZE has built a strong presence across Southeast Asia through innovation, practicality, and design.
From premium storage solutions and home organization products to furniture, décor, and cleaning essentials, HOUZE offers a comprehensive range of lifestyle products that combine functionality with aesthetic appeal.
With an expanding portfolio and a growing customer base, the brand continues to empower consumers to transform their living spaces with simplicity and style.
Through its continuous commitment to quality, creativity, and customer experience, HOUZE has become one of the region’s most recognized lifestyle and home brands — trusted by families, interior enthusiasts, and retailers alike across both offline retail and e-commerce channels.
Category: Lifestyle | Home & Living Products
Company Size: Regional Brand (Active across Singapore, Malaysia, Indonesia, and expanding into other ASEAN markets)
Location: Headquartered in Singapore with regional distribution across Southeast Asia
Goal:
Enhance cross-border fulfillment and logistics capabilities to support rapid e-commerce growth, streamline inventory management across multiple online platforms, and strengthen delivery efficiency to ensure consistent and reliable customer experiences across the region.
Solutions Used:
Fulfillment Services | JoinSEA provides end-to-end warehousing and last-mile fulfillment solutions for HOUZE, ensuring seamless order processing, optimized route planning, and faster deliveries for customers across Singapore and Malaysia.
Inventory Optimization | Leveraging JoinData, HOUZE gains real-time visibility and control over its multi-channel inventory pool, improving stock accuracy, reducing overstocking, and enhancing replenishment efficiency across marketplaces and retail stores.
Returns & Recirculation | JoinSEA supports HOUZE with a transparent and efficient returns process — managing product inspection, repackaging, and redistribution to improve sustainability, reduce waste, and maintain customer trust.
HOUZE × JoinSEA: A Partnership That Started in 2025
At mid-2025, HOUZE embarked on a new chapter by partnering with Join SEA as its regional fulfillment and supply-chain service provider.
This collaboration goes beyond traditional logistics support — Join SEA plays a central role in optimizing HOUZE’s end-to-end fulfillment operations across both offline retail and the rapidly growing e-commerce landscape in Southeast Asia.
From centralized warehousing and integrated inventory management to data-driven last-mile delivery solutions, Join SEA enables HOUZE to deliver its wide range of home and lifestyle products to consumers faster, more reliably, and more efficiently.
By combining robust fulfillment infrastructure with localized market expertise, Join SEA helps HOUZE strengthen operational efficiency, improve customer experience, and enable seamless omnichannel growth.
This partnership represents a new phase where HOUZE’s commitment to design, functionality, and customer satisfaction meets Join SEA’s innovative execution and regional fulfillment capabilities — creating a synergy that fuels scalable growth, operational excellence, and consumer trust across Singapore, Malaysia, and the wider Southeast Asian region in 2025 and beyond.
Day 1: HOUZE × JoinSEA
It was more than a partnership announcement — it was the beginning of a collaboration built on trust, precision, and a shared vision to make every home smarter, more organized, and more inspired.
On Day 1, our mission was clear. Join SEA became HOUZE’s regional fulfillment and supply-chain partner, taking on the responsibility of managing inventory, streamlining warehouse operations, and ensuring every HOUZE product — from storage essentials to home décor — reached customers swiftly and reliably.
The first shipment left our fulfillment center with purpose and pride. Behind the scenes, our teams synchronized stock across multiple channels, optimized routes, and coordinated last-mile delivery — bringing HOUZE’s thoughtfully designed home products to households and stores with new efficiency and consistency.
Day 1 was not just about launching operations; it was about setting a benchmark for excellence, transparency, and collaboration. From that very first dispatch, Join SEA and HOUZE began building a story of partnership and progress — one order, one delivery, one satisfied customer at a time.
Beyond Day 30: HOUZE × JoinSEA
What began as a new partnership quickly evolved into seamless collaboration. Processes became synchronized, inventory accuracy improved, and every outbound shipment began to reflect HOUZE’s commitment to quality craftsmanship powered by Join SEA’s precision in execution.
The first 30 days were about proving capability. Could we handle the scale and diversity of HOUZE’s regional fulfillment needs across multiple categories and sales channels? Could we ensure every product — from storage boxes to furniture and home accessories — arrived on time and in perfect condition?
Each successfully fulfilled order and each delighted customer became the answer: yes, we could.
But “Beyond 30” isn’t about looking back — it’s about moving forward. The partnership has moved past setup and integration. The focus now is on scaling capacity, maintaining consistency, and achieving long-term operational excellence across Singapore, Malaysia, and the wider region.
For HOUZE and Join SEA, the journey ahead is about how far data, creativity, and collaboration can take us when they work as one — delivering not just products, but comfort, style, and reliability to every home we serve.
A shared journey toward long-term success
The collaboration between HOUZE and Join SEA has proven to be more than a fulfillment partnership.
It is a long-term alliance built on shared vision, mutual growth, and a collective commitment to deliver quality, functionality, and style to every home. With each order fulfilled, each inventory cycle optimized, and each delivery completed with precision, we move forward together — driving efficiency, creativity, and customer trust at every stage of the journey.