MARS
How MARS Partnered with JoinSEA Fulfillment to Scale Operations and Deepen Consumer Engagement
About MARS
MARS Singapore Pte Ltd is a subsidiary of Mars, Incorporated, a global leader in confectionery, pet care, food and nutrition founded in 1911 and headquartered in McLean, Virginia, USA. MARS Malaysia manages an extensive portfolio of beloved brands including M&M’s®, Snickers®, Skittles®, Pedigree®, Whiskas® and more, serving millions of consumers across the country through both modern trade and e-commerce channels.
MARS Singapore Pte Ltd oversees the company’s operations in Singapore, driving innovation and category growth across confectionery, pet care and food products with a strong focus on consumer insights, sustainability and digital transformation.
Category: FMCG | Confectionery, Pet Care & Food
Company Size: Global Enterprise (140+ countries worldwide, with a strong presence in Southeast Asia)
Location: Singapore
Goal: Enhance market presence in Southeast Asia, strengthen omnichannel fulfillment capabilities to support rising e-commerce demand, and build deeper consumer trust with reliable delivery and service excellence.
Solutions Used:
Fulfillment Services | End-to-end warehousing and last-mile solutions for online and offline channels, ensuring faster delivery, accurate inventory management and cost-efficient logistics.
Inventory Optimization | Unified stock pool with real-time visibility across retail, e-commerce and marketplace platforms to minimize stockouts and improve sell-through.
Returns & Recirculation | Seamless returns handling and re-stocking process that supports sustainability and improves customer experience.
MARS × JoinSEA: A Partnership That Started in 2025
At mid-2025, MARS embarked on a new chapter by partnering with Join SEA as its fulfillment and supply-chain service provider. This collaboration goes beyond traditional logistics support — Join SEA plays a vital role in optimizing MARS’ end-to-end fulfillment operations across both offline retail and the rapidly growing e-commerce landscape.
From centralized warehousing and inventory pooling to data-driven last-mile delivery solutions, Join SEA helps MARS deliver its beloved brands — from M&M’s® and Snickers® to Pedigree® and Whiskas® — to consumers faster, more reliably, and more sustainably. By combining robust fulfillment infrastructure with local market expertise, Join SEA supports MARS in strengthening its operational efficiency, improving customer experience, and enabling seamless omnichannel growth.
This partnership marks the start of a new era where MARS’ global legacy meets Join SEA’s innovative local execution — creating a synergy that fuels scalable growth, operational excellence, and consumer trust across Southeast Asia in 2025 and beyond.
Day 1: MARS × JoinSEA
Mid-2025 marked a new chapter as we welcomed MARS into our journey. It was more than a handshake; it was the beginning of a partnership built on trust, efficiency and a shared commitment to serve consumers better.
On Day 1 our mission was clear. Join SEA became MARS’ fulfillment and supply-chain partner, taking on the responsibility of managing inventory, streamlining warehouse operations and ensuring every order — from M&M’s® to Pedigree® — reached customers swiftly and reliably.
The first truck rolled out of our fulfillment center with a sense of excitement in the air. Our team worked behind the scenes, synchronizing stock across channels, optimizing routes and coordinating last-mile delivery while MARS products began reaching homes and stores with new speed and precision.
Day 1 was not just about operations kicking off. It was about setting a standard of efficiency, transparency and collaboration. From that first shipment onward Join SEA and MARS began building a story of growth together, one order, one delivery, one satisfied customer at a time.
Beyond Day 30: MARS × JoinSEA
In just one month, the routine turned into a rhythm. Processes that once felt new soon became second nature. Inventory syncs ran smoother, delivery schedules aligned faster, and every order began to reflect the shared standards of MARS’ global quality and JoinSEA’s local execution.
The first 30 days were about proving capability. Could we handle MARS’ complex fulfillment needs across multiple categories and channels? Could we ensure every shipment arrived on time and in perfect condition? Each successfully dispatched order, each positive customer experience, was the answer: yes, we could.
But “Beyond 30” isn’t about looking back. It’s about what comes next. The partnership has moved beyond onboarding and test runs. Now the focus is on scale, consistency and long-term operational excellence.
For MARS and JoinSEA, the journey ahead is about how far data, efficiency and collaboration can take us when they work as one.
A shared journey toward long-term success
The collaboration between MARS and JoinSEA has proven to be more than an operational arrangement. It is a long-term partnership built on shared vision, mutual growth and a commitment to delivering better experiences for consumers. With every shipment fulfilled, every inventory cycle optimized and every delivery made right on time, we move forward together toward lasting success.