T-MAX is a brand that specialises in gaming furniture and accessories, operating primarily through e-commerce platforms such as Shopee, Lazada, and TikTok. The brand focuses on ergonomic gaming chairs and functional gaming desks, with popular models like the RX-MAX and AX-880 featuring adjustable backrests, heavy-duty bases, and industry certifications.
Unlike traditional retailers, T-MAX operates as an online-only brand, leveraging the reach of major marketplaces to sell directly to consumers across Southeast Asia. It is not a game developer or multi-brand retailer, but a dedicated product brand committed to delivering quality, comfort, and performance to the gaming community.
Category: Gaming Furniture and E-sport Accessories
Company Size: Growing Retail Brand
Location: Malaysia
Goal: Strengthen brand visibility with consistent and professional video content for digital platforms
Solutions Used:
- Content Creation | Monthly production of 50 product videos tailored for gaming audiences across digital channels
In early 2025, T-MAX partnered with JoinSEA to boost its digital storytelling through video. This collaboration focuses on content production, delivering 50 product videos per month to showcase T-MAX’s range of gaming chairs, desks, and accessories.
Each video highlights not only the technical features of the products but also the gaming lifestyle, helping T-MAX connect authentically with its audience.
Day 1: Setting the Tone
From the first day, the mission was clear: create high-quality video content at scale while maintaining attention to detail. JoinSEA’s production team worked closely with T-MAX to align on branding, style, and tone, ensuring that every piece of content reflected the brand’s identity.
The first videos went live with crisp visuals, dynamic editing, and storytelling that positioned the products as more than just furniture, but an essential part of the gaming experience.
Beyond Day 30: Content at Scale
Within the first month, JoinSEA successfully produced and delivered 50 videos, giving T-MAX a steady content pipeline to fuel campaigns and product launches.
What once seemed like a challenge, maintaining a continuous flow of engaging content, is now a reliable rhythm. Campaigns are easier to launch, and the brand remains top-of-mind for gaming enthusiasts across Malaysia.
A Shared Journey Toward Growth
Although the partnership has only just begun, the impact is already visible. With JoinSEA managing video production, T-MAX can focus on product innovation, distribution, and expansion. At the same time, its content presence is stronger, more consistent, and better aligned with gamer expectations.
This collaboration marks the first chapter of a long-term journey where T-MAX’s innovation in gaming furniture meets JoinSEA’s expertise in creative execution. Together, both teams are building momentum for lasting digital growth.
