On 20 August 2026, the JoinSEA Marketing Team was invited to attend the TikTok Shop Summit Malaysia 2026, bringing together key players from Malaysia’s growing social commerce and e-commerce ecosystem. At the summit, JoinSEA participated from two perspectives, as a TikTok Shop Seller and as an MCN (Multi-Channel Network). This gave our team the opportunity to connect with different sides of the TikTok Shop ecosystem, including affiliates, TikTok Shop Account Managers, brands and other industry partners.
Connecting with Affiliates and Industry Partners
The summit provided a valuable platform for our Marketing Team to meet and connect with more TikTok affiliates and content creators. Through direct conversations, our team was able to exchange ideas, better understand creators’ needs and discuss potential opportunities for future campaigns and collaborations.
As an MCN, these conversations are particularly valuable in helping JoinSEA strengthen and explore more effective ways for brands, creators and consumers to connect through content and social commerce.
Growing Through Collaboration
Being part of the summit also allowed JoinSEA to meeting different brands at the event allowed us to explore potential partnerships, exchange market insights and discuss how JoinSEA’s e-commerce and marketing capabilities could support future collaborations.
For JoinSEA, events such as the TikTok Shop Summit are more than just networking opportunities. They allow our teams to stay close to the latest developments in social commerce, understand the needs of different industry players and build stronger relationships across the ecosystem.
With both a seller and MCN perspective, JoinSEA is able to connect products, brands, creators and consumers in a more integrated way.
We would like to thank TikTok Shop for the invitation and for bringing together the industry under one platform. JoinSEA looks forward to building more meaningful partnerships, exploring new opportunities and continuing to grow together with the TikTok Shop ecosystem.
Pictured from left to right: JoinSEA’s CMO Kenneth Khew, Chuan Hui Yen, Cheng Yee Shan, Kyra Tang Sze Kee, and Tey Kok Liang
Content By: Kyra Tang Sze Kee
