Haier recently invited the JoinSEA Content Team to visit its headquarters in Qingdao, China, offering an exclusive opportunity to experience Haier’s products, manufacturing capabilities and brand heritage firsthand.
For this exclusive visit, Haier specially invited only two content creator teams, with JoinSEA. The invitation reflects the growing connection between Haier and JoinSEA, as well as the value of content creators in bringing brands and products closer to consumers.
Exploring Haier from Factory to Showroom
During the visit, the JoinSEA team toured Haier’s manufacturing facilities, product showrooms and Haier Museum, gaining a deeper understanding of the brand’s development, product innovation and approach to home appliances.
The factory visit gave the team a closer look at how Haier products are developed and manufactured, while the showroom provided an opportunity to explore a wide range of home appliances and smart home solutions. From air conditioner, washing machines and refrigerators to other household appliances, the team was able to experience Haier’s products beyond what is typically seen online.
Visiting the Haier Museum also offered a different perspective on the brand, allowing the team to learn more about Haier’s history, growth and transformation over the years.
For JoinSEA’s content teams, experiencing these products and facilities firsthand provides valuable insights that can be translated into more informative and authentic content for audiences.
JoinSEA Recognised as a Haier Global Laundry Experience Officer
A special highlight of the visit was JoinSEA receiving a Haier Global Laundry Experience Officer Certificate.
Through this experience, JoinSEA gained a closer understanding of Haier’s washing machine products and their features, while taking on a role that allows the team to explore and share product experiences from a more hands-on perspective.
This recognition is also an exciting milestone for JoinSEA’s content ecosystem, strengthening the connection between its content creators and leading home appliance brands.
JoinSEA‘s CMO Kenneth Khew, CFO Amy Ong Bee Wan, Chuan Hui Yen, and Kyra Tang Sze Kee representatives as Haier Global Laundry Experience Officers
Creating Better Content Through Real Experiences
At JoinSEA, we believe that good content starts with real experiences. Visiting manufacturers, exploring products firsthand and speaking directly with brand teams allow our content creators to better understand what goes into the products consumers use every day.
The visit to Haier’s Qingdao headquarters was not only an opportunity to learn more about the brand, but also a valuable experience for JoinSEA Content Team to discover new content opportunities and gain deeper product knowledge.
JoinSEA sincerely thanks Haier for the invitation and hospitality throughout the visit. We look forward to building on this collaboration, creating more meaningful content and bringing consumers closer to the products and brands they trust.
Content By: Kyra Tang Sze Kee
