YS HOME LIVING, a brand under JoinSEA was invited to participate in TikTok Shop Mall’s Mama Mia Market, held on 30 July 2026 at Publika Shopping Gallery, Kuala Lumpur.
The event brought together a vibrant community of brands, TikTok creators, affiliates and industry partners, creating an opportunity for YS HOME LIVING to connect with the people who play an important role in Malaysia’s growing social commerce ecosystem.
As part of the event, YS HOME LIVING set up a booth to showcase its products and meet with TikTok affiliates and content creators in person. The face-to-face interactions allowed the team to introduce the brand, exchange ideas and explore potential collaborations for future campaigns.
For YS HOME LIVING, working closely with affiliates and content creators is an important part of connecting products with consumers. Through authentic content, product demonstrations and live commerce, creators can help consumers better understand how products fit into their everyday lives.
Tey Kok Liang, PIC for YS Home Living, introduces the brand and its products to affiliates during the event.
Sharing the JoinSEA & YS HOME LIVING Story
A highlight of the event was the invitation extended to JoinSEA’s Chief Marketing Officer (CMO) Kenneth Khew to take the stage and share more about YS HOME LIVING with the audience.
During the session, the CMO introduced the concepts behind YS HOME LIVING, sharing how the business combines e-commerce, and product selection to create a more connected shopping experience.
The sharing also gave attendees a closer look at how JoinSEA works behind the scenes, from identifying products and understanding consumer needs to building brands and working together with creators to bring products to a wider audience.
JoinSEA’s CMO, Kenneth Khew, takes the stage to introduce YS HOME LIVING and share insights with the audience.
Connecting Brands, Creators and Consumers
Beyond showcasing products, Mama Mia Market provided a valuable platform for the YS HOME LIVING team to meet creators face-to-face, understand their needs and learn more about the changing social commerce landscape.
These conversations help YS HOME LIVING discover new ways to work with affiliates and create content that is more relevant, engaging and useful for Malaysian consumers.
As e-commerce continues to evolve, JoinSEA believes that strong partnerships with creators, platforms and consumers are essential to building better brands and delivering better experiences.
We would like to thank TikTok Shop Mall for inviting YS HOME LIVING to be part of the Mama Mia Market and for providing a platform that brings brands and creators together.
Moving forward, YS HOME LIVING will continue to explore new products, strengthen its creator partnerships and bring better products and services to more consumers across Malaysia.
Members of the JoinSEA Marketing Team, Kenneth Khew, Tey Kok Liang, Cheng Yee Shan, Chuan Hui Yen, and Kyra Tang Sze Kee at TikTok Shop Mall’s Mama Mia Market.
Content By: Kyra Tang Sze Kee
